SNL Skit Gets Viral Online: "
The SNL skit 'Lazy Sunday' (above) that shows two white guys (comedians Chris Parnell and Andy Samberg) rapping about going to see 'The Chronicles of Narnia' has become a runaway hit on YouTube.com since it first aired on December 17. Reports the NYT:
Since it was originally broadcast on NBC, 'Lazy Sunday' has been downloaded more than 1.2 million times from the video-sharing Web site YouTube.com; it has cracked the upper echelons of the video charts at NBC.com and the iTunes Music Store; and it has even inspired a line of T-shirts, available at Teetastic.com.
'I've been recognized more times since the Saturday it aired than since I started on the show,' said Mr. Samberg, 27, a featured player in his first season on 'SNL.' 'It definitely felt like something changed overnight.'
Put some ads on that puppy, and you've got yourself a TV business model for the Internet age. It's all about the microchunk. Media wants to be free, and available for download in digestible snippets."
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