Ad Free San Paulo: ...things were out of hand and the population has made it clear it wants this

Sao Paulo goes advertising-free

Ah, to imagine such a thing in America, the birthplace of engineered desire and craving...
But it's almost equally amazing anyplace in the world today. I couldn't imagine Seoul without all it's blaring neon signs. Even the churches use neon to advertise their locations. It''ll be curious to see how long San Paulo's ban lasts. No forever I expect. The pressure of profit are strong and I bet the middle class will miss all the "beautiful ads" soon enough.